The Affluent Indian
EP3 : Enter the SUV
2024 • 9min • 1 Season • Business
Informative • Educational • Aspirational
Just four decades ago, the Indian automotive industry was limited to a couple of manufacturers. By 2022 India become the world’s 4th largest automotive manufacturer. And SUVs make up 45% of this market. How did the Indian automotive ecosystem change over the course of the past two decades? How did SUVs come to be the most popular products in the segment and what does it mean for the Indian consumer?