Sportstainment: Harnessing Soft Power

Name: Sportstainment: Harnessing Soft Power
Uploaded: 2024-01-01T00:00:00+00:00
Duration: 10 min
Description: Sports and Entertainment are a unique combination. When combined, Sports and Entertainment have the potential to become a major source of purveying a country’s soft power and enhancing global influence. How can countries build their soft power in sports and entertainment?

2024 • 10min • International • Explainer

Informative

Sports and Entertainment are a unique combination. When combined, Sports and Entertainment have the potential to become a major source of purveying a country’s soft power and enhancing global influence. How can countries build their soft power in sports and entertainment?